Get away
It often feels counter productive to think that you can do more by doing less. Passionate creatives are often some of the worst culprits for not switching off or taking a break.
A creative block is rarely solved by 'keeping on working at it'. Shifting perspectives, coming at things afresh from different angles, are part of the discipline of idea generation.
Changing your environment is one approach - and Ben, our MD took this to the extreme recently with a trip to the awe inspiring landscapes of Patagonia in South America.
Several wonders included this incredible sight - the Perito Moreno Glacier in Argentina. 20km deep, 5km wide and 70m high - an awe inspiring sight where one feels the true scale and power of nature. Mother Nature is the ultimate 'starchitect'.
Thankfully the glacier is relatively stable and currently is not retreating, in contrast to so many others around the world.
It does, however, move 2m every single day, with the resulting sights and sounds of the ice moving, cracking and falling.
It’s a moving experience, on every level, and a reminder to keep things in perspective!
