Augmented Sweet Shop
A 'digital souvenir' to take away from The Fat Duck.
- Client
- The Fat Duck
- Keywords
- augmented reality, digital, heston, interactive, neighbourhood play, research, technology
Project Hightlights
Detail
As we all spend more time in front of screens, experiences that exist between real and virtual space are becoming increasingly compelling.
Our research into new ways of interacting with 3D content has led us to investigate the potential of ‘augmented reality’.
The tactile nature of interactively exploring 3D animations in your hands made augmented technology the perfect choice for proposing an extra added value component to our suite of content for Heston Blumenthal's Fat Duck Experience.
Forming the final component of the experience after the diner’s meal at The Fat Duck, we thought what better way to conclude the experience than to take home the ‘sweet shop’ in the form of this ‘digital souvenir’.
To download and enjoy for yourself (minus the meal at The Fat Duck, we’re afraid!) - follow the instructions on the slides above.