King’s Cross

It’s one of the largest construction areas in the UK, and even in the economic uncertainty of the last few years has pushed on with it’s progressive agenda to creating 8 million sq ft (743,200 sqm) of mixed use space, led by our friends at property group Argent.

It’s so big it’s even got it’s own brand new postcode – London N1C.

With the Olympics fast approaching and the Eurostar now arriving into the beautiful St Pancras terminal, thousands of people will arrive through St Pancras for the Olympic Games.

Argent saw the opportunity for the King’s Cross area to be a unique Olympic park - full of commercial expo and leisure opportunities. They initially came to us with the idea of producing an aerial photomontage image to communicate expansive opportunity and scale of the park.

Once we'd discussed the project further though, we proposed that a more effective and memorable communications image could be a playful section through the entire site.

This cuts along the main boulevard - with St Pancras at one end, and a large outdoor concert venue at the other. If you look closely you might be able to spot Olympic rowers training on the canal, hot air balloons, fantastical expo stuctures, concerts and climbing walls. The image was designed to be in form of a huge rollout print to hone in on certain areas with potential commercial partners.

We've also been involved in a number of visualisation projects at King’s Cross, helping to inspire planning committees and attract commercial and residential occupiers to the area, and secure large scale investment from investment groups.

With people like Central St Martins College already open for business, we see a great future for a reinvented neighbourhood.