Now Mobile
Bringing a new brand and values to life.
Project Hightlights
Detail
Now Mobile is a new contender in the field of mobile phone networks.
Operating on a SIM only, pay as you go model, their business focus is providing great value international calls for their customers. We were delighted to play a part in the early development of the brand to direct and launch their campaign to run on Asian and on UK TV.
Nowi the robot is a key brand asset to Now Mobile, and we worked to develop and bring his character to life across a carefully targeted TV teaser campaign, that introduce the brand values and personality to market.
We devised 5 scenarios featuring Nowi to communicate their core customer focussed brand values in a lead up to an official launch. With some initial brand recognition in place, a full 30 second TV ad was rolled out which introduced the brand's main offer and key message: 'talking your language'.
It has been a joy to breath life and fun into this character. Nowi's personality has given Now Mobile a unique brand voice and point of difference from their competitors in an increasingly crowded marketplace.
Additional animations have been developed for programme sponsorship bumpers for TV and online promotions.
Images
Animation frames.
