Sony PSP - Your Whole World…

A series of TV ads for a global entertainment brand.

Client: LOVE / S.C.E.E.
Keywords: advertising, agency, animation, brand, broadcast, entertainment, illustration, motion, tv

Project Hightlights

Detail

Following our work on the PS3 launch, we were asked by Love Creative to work with them on their TV campaign for the PSP3000 console.

Appearing before iPhones and other smart devices had flooded onto the market, the idea was based around the unique proposition of having the 'The Whole World in Your Hands' – with the Sony PSP being much more of a portable entertainment system than just a gaming device.

The PSP3000 had web connectivity, connection to other users through the Playstation Network, the ability to take and share photos, and play music and video content.

The visual hook for the campaign is to focus on the content bursting to life from the console, always being controlled and manipulated by the user's hands.

The campaign has been a huge success and still continues to run 3 years from its inception with over 30 separate TV spots commissioned to date.

We have had the pleasure on directing and producing the campaign launch commercial and 5 more in the series promoting new titles, the latest being the Cars 2 game launch in which we got to integrate bespoke character motion sequences from Pixar into our work.

Surely that means we can now say we have worked with Pixar !?

Awards:
2009 Digital Artist Awards: Winner of Motion Broadcast category.
2009 Fresh Digital Awards: Freshest Animation Project. Silver.