Scheduled for completion in January 2013, the joint scheme by Hines and Ballymore holds a BREEAM 'Excellent' rating for sustainability, and will be a major boost to development within the city centre. The building will sit alongside its sister building, the already completed 'One Snowhill' in a public realm landscaped setting, and will house four retail/leisure units in addition to office space.
We were commissioned by Hines and Ballymore to create a suite of images and a short film, to communicate the pending development to potential investors and tenants, focusing on its central location and highlighting the proximity from Snowhill Station.
As with all our architectural communications, we approach these projects as films as opposed to traditional 'fly-throughs'; preferring to tell the story of the building and its environs as a means to communicate the unique attributes of any project. In this instance journey was key and we decided to use light to guide the viewer along, gradually and dramatically illuminating the environment and allowing them to savour particular aspects of the space along the way.
Throughout the film we wanted to both excite and inform the viewer about the flexibility and potential of the development. We also wanted to use a bold palette that complemented the graphical style of existing client literature, to compliment and grow their brand.
Our concept delivered some of the clients key messages through 3D text light boxes embedded within the setting. These iconographic light boxes flicker and change throughout the unfurnished space to reveal the building as a blank canvas for companies to make their own mark upon.
Though much of the space has already been pre-let to eager investors/tenants, we wanted to articulate Two Snowhill in its entirety, building excitement to the point where the impressive atrium demonstrates the sheer sense of space and vast potential of the development.