Wallpaper* / Valle de Uco

Carefully directed marketing images for a unique development.

Client
Valle de Uco Resort / Wallpaper* magazine
Keywords
architectural visualisation, architecture, brand, cgi, property

Project Hightlights

The making of Valle de Uco

Detail

Valle de Uco is a spectacular and exclusive development proposed in the Mendoza region of Argentina.

With a stunning setting of the Andes as a backdrop, this extraordinary project of luxury villas will sit alongside a golf course, high-end hotels, and the development’s own winery which will showcase the finest vintages from the wines of the region.

The first phase of our work on the project was to direct and produce a set of visuals to form the marketing foundations to inspire investors to the development, in a manner which captured the unique setting and essence of the project.

Through careful and considered art direction, our first visuals of the Vineyard House and Winery evoked the unique setting with particular emphasis on lighting, composition, mood, and atmosphere.

The project was also featured in Wallpaper* magazine, as we directed and produced a further set of images which looked to capture the lifestyle of the project. With emphasis again on art direction and with strict attention to the details - interiors, models, furniture and even cuts of South American beef were captured in a photographic studio to tell a more complete story of the lifestyle at Valle de Uco.

For further insight, you can read the Wallpaper* article of their first ever ‘virtual shoot’, and visit the Valle de Uco website.

Images

Valle de Uco. Winery.

Valle de Uco. Vineyard House.

Wallpaper* photo shoot

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Wallpaper* images

Wallpaper* October 2010 issue