73 Charlotte Street

Derwent London

Creating a bubble of tranquility in London’s busiest district

Fitzrovia. The West End. The heart of the busy capital. A buzz of movers, shakers, tourists and shoppers. Busy pubs, booked out restaurants, pavement cafes and crowded West End shows. And at the heart of it, an oasis of calm at 73 Charlotte Street.

With a prominent corner location, this sophisticated development was bright, airy and bathed in sunlight. Designed by architects DSDHA, it was built with Danish brick, tall windows and Scandinavian oak floors to create 9 apartments that were havens of peace and quiet. The design of the penthouse apartment was also spectacular, with a split-level design topped with a fractured, dynamic metal and glass roof.

Bright. Airy. Beautiful.

We wanted to distill the tranquility of the place into a series of CGIs. We created peaceful rooms full of natural light and dressed them to make a place feel like home. Derwent London had also partnered with Heal’s to furnish the spaces. So we used our interior design skills to style our apartment visuals using some of the country’s most desirable new furniture.

Full of natural light, our images have a sophisticated calm and are dressed so they feel like home.