A watchword for exceptional design
Sleeper magazine is something of style bible for the hotel industry, celebrating the world’s best architecture and interior design around the world. Their European Hotel Design Awards (EHDA) and Asian Hotel Design Awards (AHDA) are big news in the industry, and the events are held annually in some of the world’s most stunning hotels. Our love of extraordinary spaces made us the perfect partners to help build even more audience anticipation on the night.
The EHDA 2015 event was themed around the movie ‘The Grand Budapest Hotel’, so we created a short, humorous animated film following a footman to launch the event. We then used this flexible visual style for all their other big screen graphics as introductions were made, nominations listed and winners revealed.
The European awards were massively successful and the Sleeper team were delighted with our work, leading to our appointment again, this time to develop a film concept to launch the Asian event. Hosted at the stunning Philippe Starck designed South Beach hotel in Singapore, the awards used a dramatic half circle screen to deliver our intro film and graphics.
Always eager to try new things, we took a completely different approach. We created a universe of floating, dreaming pods encased in crystal cubes, inspired by the award trophy itself. This futuristic approach captured the innovation and excitement of a night dedicated to cutting edge design.
From the first meeting with The Neighbourhood we felt that our project was in safe hands, we had an initial concept and they took this enhancing it and bringing it to life. They just got what we wanted right from the start, which made things incredibly easy. We had tight deadlines but their careful planning meant that these were never missed and we knew where the project was up to at all times. The end result was absolutely brilliant, they cleverly adapted our original idea and delivered at every stage.
Amy Wright, Brand Director