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24 Lever Street

Sterling Developments

Rebranding a fire damaged building and relaunching it to the creative community

After a lengthy journey to find our (not so) new home in 2010 we discovered 24 Lever Street, a century old ex-factory building in the Northern Quarter that had sat empty for several years due to fire damage. As one of the first tenants in the newly refurbished building, we were keen to help market its potential to a new breed of creative companies.

In collaboration with Various Artists and Digital Blah Blah we created a new identity for 24, along with a website and promotional print material. The identity was designed to be flexible, using different combinations of illustrated 2s and 4s to juxtapose the historic (Grade 2 listed building) and the ultra modern (highest broadband connectivity available in the area).

Wanting to appeal primarily to creative companies, we avoided a traditional property brochure instead producing a newspaper to be distributed in local bars. The newspaper communicated the rich and diverse local community through a series of photographic portraits showing 24 local 'creatives' against the backdrop of the building prior to refurbishment.

24 is now fully occupied, with neighbours including the digital media school Hyper Island.