We began by working with the client to pin down the key narrative threads that needed to run throughout the event. 8 story points were identified to capture the innovation happening across the city covering themes such as culture, science, tourism and connectivity. The scale of the challenge is best summed up by Iwan Griffiths, Chairman of Marketing Manchester:
“With the Greater Manchester devolution plan now underway, and the city’s recognition as European City of Science, 2016 stands to be one of the most important years in Manchester’s recent history. As a result, the partnership has a strong set of messages to bring to MIPIM this year, and our challenge is to ensure that we are able to get the most out of these.”
Once we had understood the story we were telling, we worked out a strategy for communicating across a series of moving image assets for a the focal point of the Manchester stand at MIPIM, a wall sized digital screen.