Scroll down

Story of Cable & Wireless

C&W Communications

Reigniting a powerful brand story

Cable & Wireless is one of the world's leading global communications companies, with a rich history of bringing people and places closer together that spans more than 100 years. Following a de-merger, the company now operates as two separate businesses with C&W Worldwide providing infrastructure, and C&W Communications focussing on services.

Extending their strong, visual brand language - which uses a series of lines to suggest the company's global activities of communication and connection - we created an inspiring brand film to help launch the newly formed C&W Communications.

The film translates the rebrand into a compelling and accessible animated narrative that evokes the past, present, and future of Cable & Wireless, and expresses a sense of pride in the company's people-focussed culture of communication to employees, customers and partners around the world.