Bringing Christmas to the Northern Quarter
Every Christmas, the residents of 24 Lever Street pull out all the stops to celebrate our unique creative community. Previous years have seen our neighbours transform the building into a giant advent calendar and a snow scene, and this year it was our turn to lead the celebrations.
The ambition was to draw attention to our wonderful building with something physical that would truly stand out in the Northern Quarter. Our idea was to erect a giant rooftop billboard to display Mancunians’ dream Christmas gift ideas and kickstart a creative campaign to highlight the idea of giving at this time of year.
Not only was each day’s suggestion displayed loud and proud on our billboard, it was also brought to life by a talented illustrator. We collaborated with 24 of the city’s best artists, each of whom put their own unique twist on our chosen gift ideas, which were shared daily in the countdown to Christmas.
The campaign didn’t just build community spirit. It also raised awareness of The Wood Street Mission Christmas campaign, which distributed toys and food to over 2,000 struggling families in Manchester. We donated 24 gifts of our own to the appeal, one for each day of the campaign.
“Over the last 10 years, we’ve worked hard to make sure the people who work at 24 Lever Street feel part of a big family. Christmas is a family occasion, which is why we ask a different family member to lead the celebration. And every year, thanks to their efforts, I start December with a smile on my face.”
Atul Bansal. Sheila Bird.