Capturing contemporary living
In Fitzroy Place, Exemplar have imagined a space for modern London living at its best, encompassing everything from cutting edge home technology to an exclusive residents' club.
They commissioned us to create a suite of CGIs and a film that would complement the existing brand materials, and capture the essence of the apartments and penthouses for potential buyers, helping them to imagine what life might be like in this contemporary Fitzrovian village.
The Fitzrovian residential lifestyle
Our initial focus was on the residential apartments of Fitzroy Place, capturing a snapshot of life through a series of CG images.
Drawing inspiration from the Fitzrovian tradition for well proportioned homes the apartments are infused with space and light, whilst the interior design focuses on high quality, natural materials in a simple palette to create homes that are primed for individual expression.
Our images aim to capture these aspects of the development, favouring authenticity and elegant simplicity over ostentatious design.
The pinnacle of luxury living in central London
We then turned our attention to the prestigious Fitzroy Penthouses, which have been designed with luxury in mind to offer the ultimate 21st century city lifestyle. Key views of the penthouses capture a high level of detail, creating a sense of how the space works as a whole whilst also evoking the quality and style of the design features.
A series of intimate vignette images add an extra layer of detail to this story of lifestyle by accentuating key features of the penthouses; depth, texture, materials, quality of light, fixtures and fittings.
"Fitzroy Place is Exemplar's most ambitious residential development to date, with every apartment finely crafted both in design and in execution of detail. We needed to work with a partner who could understand and interpret the design team's vision, and produce compelling content to inspire our customers to buy off-plan. The team at The Neighbourhood translated the vision perfectly into distinctive CGI's and moving image, which have been instrumental in achieving pre-sales ahead of target. I look forward to working with them again very soon".
Richard Shaw Development Director, Exemplar