To craft these sensory landscapes we experimented with an array of production techniques from 2D, 3D, and stop frame animation, to digital special effects created from physical experiments. (We even built our own miniature beach!).
Each of these worlds lead to the next through dreamlike, impressionist choreography, moving the viewer along their journey.
A multi sensory world of imagination
Heston’s world is multi sensory; it’s all about using sound and smell to play with perception and augment the dining experience. We referenced this multi sensory dimension in the project by using audio to alter perception. At the end of the journey when we enter the sweetshop, all visual stimuli is removed.
Instead diners enter a curious 3D binaural soundscape with narration by actor John Hurt as the sweetshop owner. Here visitors are encouraged to simply listen and imagine, to conjure personal images and childhood memories to create their own version of the sweetshop.
Like a Kid in a Sweetshop shows what becomes possible when you ask "what if?", and "why not?" When you extend the experience of a place beyond its four walls, and invite people to imagine with you.
The sweetshop is an exclusive reservation experience, so for the full effect you’ll have to go ahead and make a very special booking. You won’t be disappointed!
"I have to say when I first saw the animation I felt like a big kid, I was grinning cheek to cheek. I almost had a lump in my throat, I found it quite emotional. It was truly magical, it exceeded all my expectations."
Heston Blumenthal The Fat Duck