If a business specialises in creating three-dimensional spaces, how do you capture what they do in a visual identity? When we started working with Modern City Architecture and Urbanism (MCAU), it was a riddle we decided to solve.
Breakthrough urban design
MCAU is a new practice that specialises in placemaking. They use cutting edge city architecture to solve modern city problems and wanted a standout identity and website that would get them noticed and communicate their commitment to modern, urban design. Stripping their name down to 4 letters felt like a logical way to simplify the brand. Then we looked at ways that we could suggest the three-dimensional nature of their work within a logo device.