Described by the public as "incredible", "spectacular", and "proper cool", New Work All Play offered a window to an extraordinary Festival and to bold, corporate and cultural sponsor Bruntwood.
"With The Neighbourhood on board our sponsorship campaign became an extension of the Festival itself, telling the story of MIF and their ground-breaking events using bespoke digital platforms. It enabled us to reach a previously untapped audience and encourage them to interact with our brand.
What really made the difference was their bold approach to the brief, the desire to do things differently, try new things and stand out, something a lot claim to do but never quite pull off. We were looking to be inspired and have our boundaries pushed. They didn’t disappoint."
Sally Hill, Head of Brand Strategy, Bruntwood