Abandon Normal Devices (AND) are known for commissioning projects that, in their words, “challenge the definitions of art and moving image”. They encourage “new approaches to art-making and digital invention”, helping artists play with the possibilities of new technology. In 2015, they commissioned Marshmallow Laser Feast (MLF) to create In the Eyes of the Animal.
Working with Forestry Commission England (FCE), they put together a VR experience that takes place in the wilderness. It was premiered in Grizedale Forest and toured internationally at the Sundance Frontiers Festival, SONAR and the Blue Dot festival at Jodrell Bank. The Verge got it about right when they said, "It's like a slice of some hidden world where everything is beautiful and our senses don't work the same."