Communicating an evolving brand to a growing audience
Our relationship with the Sony PlayStation brand dates back to 2007 and the launch of the first PS3 consoles in the UK. Since then we worked with Love Creative over several years to produce brand communications that helped define the PlayStation journey, including a series of television commercials and launch animation for the PS3 console.
Our films focus on delivering brand positioning statements and upcoming promotions in an exciting and dynamic way, and have helped to shape a graphic framework that appeals to an evolving customer base in a continually changing marketplace. Early projects we created for PlayStation 3 and PlayStation Network set a slick, high impact 3D aesthetic in tune with the traditional core gaming audience at the time, whilst later projects incorporate the growing PSP brand through a more playful, “handmade" style.