A new advert from The Saucy Fish Co. is swimming its way to your TV set, kicking off the brand's new campaign for 2015. Now entering their seventh year, The Saucy Fish Co. wanted a fresh approach to reflect their evolving story. Our latest tale captures a week in the life of a new 'Saucy couple' and their mischievous pet cat, exploring an expanding product range and the everyday occasions in which fish and sauce combinations can be enjoyed.
In devising the new creative, we have reinvigorated the brand's trademark colourful visual style, creating a design approach that works consistently across all channels. The campaign aims to build on the brand's approachable and playful personality, and reflects a dynamic, forward-thinking brand who are unique in their market.