JD is a truly Great-British sports retailer, the 'Undisputed King of Trainers', supplying the latest and greatest in branded street style for over 30 years. Like all retailers, Christmas is the key trading period for JD, and the time when the brand delivers a great range of products for its millions of loyal customers. Christmas is also the most competitive time of year for retailers, almost the British equivalent of the superbowl for advertisers, so it was crucial to the JD team that they deliver a distinctive campaign that would engage their audience and keep the JD brand top of their Christmas Shopping Lists. Being proudly rooted in Greater Manchester, our client especially wanted to work with the best local talent. So they talked to us. We're proud too: to have been involved in such an ambitious, action packed project and to have delivered it entirely in-house. Furthermore, JD were happy to report, like-for-like sales showing double-digit growth in the 5 week period to January 2nd.