Nova is the face of Victoria; an advert to the whole of London that something bold and new is coming. With a strong brand from Bostock and Pollitt already in place, we were brought in to develop rich imagery that would compliment the overall brand and add value to their offer.
Our initial concept sketches demonstrated that a strong, art directed approach could bring story and atmosphere to the imagery.
We looked to carry this through into a set of dynamic CG images that capture the unique character of Nova within the wider context of the Victoria scheme.
62 Buckingham Gate
Beyond Nova, the ambitious Victoria scheme features several other high end developments, spanning commercial, residential, and retail. One such development is 62 Buckingham Gate, a striking angular glazed office building conceived by Pelli Clarke Pelli and Swanke Hayden & Connell.
As the first project we worked on with Land Securities for Victoria, 62 Buckingham Gate was an opportunity to come up with something different for a new client, to question them on the perception of their buildings, and to open up the potential of their communications. Our approach was to suggest rich, dramatic dusk shots that pick out the detail of this stunning building, capturing its story and unique attributes.