Here you lie in the long grass, watching as clouds form shapes above you. Drifting across the dreamscape sky, the seasons change, the stories grow.
When BlackBerry® said yes to author Neil Gaiman's idea of "using online communities to try and make something cool and special that brought a lot of people together" so began A Calendar of Tales. This ambitious, collaborative storytelling project between the author and his millions of fans worldwide saw crowd generated content produced through a unique, participatory journey across social media, pen and paintbrush.
We were brought in by agency AMV BBDO to design and create the end destination for A Calendar of Tales; an ambient online narrative world, built from and for stories. A world which embraces curiosity, engages the emotions and stimulates the imagination.
Creating fragments of reality
Canvas flocking animations are scattered throughout the site bringing the experience to life through a series of immersive highlights.
Building a place from and for stories
To inspire the creation of 12 short stories, Neil tweeted thought provoking questions to his Twitter followers.
The response was huge and rich with imagination.
Fans were then invited to submit original artwork to sit alongside the Calendar Tales in a unique digital world.
Extensive wire framing and UI iterations up front helped us ensure that the experience-based design is responsive across mobile, tablet and desktop, as well as fully engaged with the intuitive gestural features of touch and swipe devices.