When it comes to big industry conferences, standing out from the crowd can be a challenge. There’s a lot of competition from people all trying to make their voices heard.
And that was certainly true at this year’s MIPIM. This world-leading international property event, held annually in Cannes, attracts the industry’s most influential players. It’s the perfect platform to spread the message about Manchester’s rapid growth and investment opportunities, and to discuss topical issues like Brexit and the Northern Powerhouse.
Manchester has attended MIPIM for the last 18 years, but this one was different - this was the city’s most ambitious display yet. Not only did they send one of the event’s largest delegations - 112 companies and 250 delegates - the city occupied a bigger space than ever before. The Manchester Pavilion contained a stage, an exhibition space, a beachside terrace and the much-loved Manchester Café. Our role was to create all the digital content on display to promote the city and its sponsors.