We discovered that Hertel’s key assets are their people, who often work in challenging and dangerous environments to deliver on the company’s promise.
Further meetings with their CEO and senior management confirmed that they have strived to create a very people centric culture, not a “top down” one, an important insight which we wanted to bring to life in the film.
A new approach
The way industrial services companies communicate with their staff can be very homogenous; think stock imagery of power plants, oil rigs, and guys in hard hats! Originally Hertel wanted us to produce a “talking heads” style film, but we thought there was an opportunity for Hertel to stand out from other employers and really connect with their people by taking a different approach using animation.
By setting a lighter, more human tone, the final animated film proved to be a huge success in aiding employee understanding, and buy in at every level of the organisation.
The positive feedback and the sense that we “got” them led to a burgeoning client relationship and further commissions, including a lighthearted animated Christmas mailer, and a bespoke animated film to celebrate the 50th birthday of their CEO.
We also brought the brand to life in three dimensions by creating an exhibition stand for a trade conference in Amsterdam.
Complete with a 3D stereoscopic film that illustrated one of their specialist services, the exhibition stand brought a touch of magic to their offer and helped distinguish them as innovators in the industry.